As part of its continued openness to its social environment, and as part of its involvement in the success of all humanitarian and social initiatives, the Régie Autonome de Distribution d'Eau et d'Electricité Marrakech opened its doors on Thursday July 19, 2019 at the headquarters located on boulevard Mohammed VI, organizing a blood donation day and thus greatly contributing to the enrichment of the Regional Reserve with this vital substance. The “RADEEMA Blood Donor Day” this year carried the slogan “A drop of your blood can save a life” and saw the participation of 400 managers and agents, representing all the commercial agencies in Marrakech, as well as the administrative and technical, after being heavily and spontaneously involved in the success of this important event. This date has become an annual event, in addition to similar social and humanitarian initiatives sponsored by the Régie Autonome de Distribution d'Eau et d'Electricité Marrakech. For the “RADEEMA Blood Donor Day”, this year, the Régie has allocated a special space, reinforced by the necessary medical equipment provided by the Regional Center for Blood Transfusion, in addition to the effective supervision of an integrated medical team, which has made it possible to create a mini medical center that meets established standards and enables the initiative's supervisors to have a well-structured and thoughtful organization that ensures that donors arrive during the day smoothly and regularly. It should be noted that the social and humanitarian initiatives in which RADEEMA is involved are part of the corporate citizen program, which includes a set of activities and initiatives and social development.